Act Positive asked us to create a national campaign concept to raise one million signatures among youth against HIV/Aids.
We came up with this extremely enthusiastic volunteer character named Gerben. We delivered a youtube
video, advertisements,
website and Gerben-style press releases for the Dutch media.
Along with his green sweater and red shawl we gave Gerben a mobile phone, social network 'Hyves' profile and a personal e-mail address to make the character as interactive as possible.
