Nacht Zonder Dak (Night Without A Roof): sleep under a box for one night to raise money to donate to Bolivian girls that live on the streets. That's the campaign we did for nonprofit organization Tear.
The visual identity is based on cardboard, graffiti and neon colors, resulting in visual assets to build both an online and a print campaign. We ended up making a site
, video, flags, graffiti stencils, stickers, flyers, posters, advertorials, t-shirts and tape.
People are signing up for this special sponsorship, the funding meter is going up which makes this a succes for Nacht Zonder Dak, Pankra and Bolivian street girls.